This is the era of smartphones and tablets. Manufacturers are flooding the market with hundreds of smartphones in different price range. Multiple ecosystems like Windows Phone, Bada and Android have cropped up in an already crowded mobile smartphone market earlier dominated by Apple iOS, Symbian and RIM’s Blackberry OS. Apple’s iPad, Amazon’s Kindle, Samsung’s Galaxy series of tablets and upcoming Windows 8 based tablets will create another wave in computing as people will move to the handier tablet form factor. As the number of choices grows for consumers and the prices come down, mobile smartphones and tablets will take-over the computing world including the internet. Statistics point that one half of all local searches carried out on internet are using cell phones. According to Microsoft Tag, by 2014, mobile internet will take over desktop internet usage. This proves that the trend of smartphones and tablets usage is picking up quicker than ever and for businesses, this is the right time, if not already up and running, to have a Mobile Website Design in place.
What does Mobile Website Design mean?
A mobile website design allows a visitor to access your website using a small screen mobile device like a smartphone or a tablet. Mobile websites should be compatible with the built-in browsers that the devices carry in them. Also Mobile Website Design should be such that the content is rendered without any clutter on a relatively low resolution small screen compared to laptops and desktops. Accessing a desktop website using a mobile device is a data intensive task and time consuming. Irrespective of what device or platform a customer uses, a mobile website design should be such that the browsing is seamless across all these.
What are the key benefits of Mobile Website Design?
There are four major benefits of having a Mobile Website Design in place:
• Mobile web design and development enhances the brand, product or service beyond the desktop website into web applications and mobile apps. In a constantly changing Mobile Technology scenario – Mobile Website Design would mean endless possibilities to enhance business.
• A well structured Mobile Website Design has the potential to increase the number of visitors who would return to your site in the future. Increased visits convert into increased sales.
• A Mobile Website Design gives a professional look to your business and instills confidence in a customer’s mind. Having mobile website in place means that your business is interested in keeping up with the changes in the world and according to the needs of the customers.
• Mobile Website Designs targeting people who are constantly in motion (hotels, restaurants, bakery, travel websites etc.) will gain more popularity as they give the flexibility of browsing your website while on the move.
Website Design for Mobile Devices & Desktop Computers
A website should always run equally fast on all platforms. The overall web experience should remain the same irrespective of whether a customer visits your website through a cell-phone or a tablet or a desktop. It is more likely that a visitor would remain on the website for long if the website access is quick.
If visitors can’t find what they need on your website, they leave. The key to convert these visitors into customers is accommodation. Online shoppers who look for products and services on the internet are more likely to buy from a company that has a well designed and fully functional website on both Mobile Devices and Desktop Computers.
A Website Design should look equally good on Cell-phones, Tablets and Desktop PC
A website should look equally good on a Desktop PC, an iPad, a HTC Smartphone or a Galaxy tablet. The appearance of the website should be the same across all these devices. The features of the design should be same too. A good web experience across all form factors will retain visitors and existing customers.
Identifying devices in order to customize content
It is important to identify the device used to access your website along with other information like platform, browser, screen resolution etc. This information always helps in customizing the content such that the web experience is seamless and uniform. Kajabi website designer like Google Analytics can be used for such purposes. Such programs help determine quickly whether the device is a Smartphone or a Desktop PC or an iPad.