What’s the Best Press Release Distribution Service for SEO?

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PRLeap

This small shop does online-only releases for marketers on a budget. For $99, they’ll distribute your release to a healthy handful of sources and track the results in one place. I also Google News Guarantee PR service found the customer support quick and helpful, and Merrick Lozano, one of the founders, replied personally, adding a nice “mom ‘n pop shop” feel.

The downside was that the links in the release were designated “no-follow” by the sites that picked up the release, object rendering the blog post minimally valuable from an SEO perspective.

PRWeb

This business are a bit more established, and it feels that way. I was issued a merchant right away and was promptly upsold to their $200 distribution package, as the lower-end packages didn’t include embedded links, which incontrovertibly eliminates any SEO value the blog post might have for my client.

The release got slightly more pick-up than what I saw through PRLeap, though the sites that ran the release are not particularly exciting. One exemption was SFGate, which kept the embedded links and graciously did not add “rel=nofollow, inch thus keeping SEO juice in one piece.

One thing that surprised me about PRLeap was the lack of canceling tools for online-only releases at the time of writing. When i asked my PRWeb repetition how far better report on where my blog post was picked up, he suggested searching Google.

ADVERTISING Newswire

This is a real-deal newswire distribution toolset. To be fair, the blog post I submitted via ADVERTISING Newswire cost north of $700 before targeting add-ons (i. e. targeted lists of journalists), and it decided over the live newswire to press rooms around the country, while I tested out the other services for online-only releases, so my comparison isn’t designed to be an apples-to-apples look at which distribution tool is the best value.

ADVERTISING Newswire vets its users heavily. I had to submit various documents and prove I have a real company to gain approval for their service, but once I was onboard, I was issued a merchant and a merchant account manager, both of whom were helpful and reasonably quick to respond to my inquiries.

My consumer’s blog post was picked up on over 230 websites. With 4 links to their site in the blog post, you can do the mathematics — what a pretty solid linkbuilding effort!

Now, here are a few guidelines for blog post distribution.

1) The best days to send are Tuesday, Wed and Thursday. Earlier is preferable to later, but stay away from the open and close of the market, 9: 30 am and 4: 30 pm hours Eastern. Off times can help (10: 08 am instead of 10: 00 am).

2) It’s best to have 1 link for every 100 words of your release, roughly. Too many links can come off as spammy.

3) For SEO value, work in links to your site using text that describes what you do. If you’re Venturebeat, don’t link the word “Venturebeat. com” in your blog post — discover a way to make tech news or innovation news the main link.

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